By Richard Brodie
ISBN-10: 1848501277
ISBN-13: 9781848501270
We're surrounded by way of info within the twenty first Century: we're bombarded via ads, attitudes, celebrities, information, wars, style, the most recent fads...the sheer volume of knowledge we now have entry to appears to be like untameable, unworkable, and an excessive amount of to achieve experience from until we decide and select very rigorously. even if, our offerings are quite often made for us because the results of ads, media businesses, the govt. and pop culture. the result of those offerings are known as memes, and their effect is shaping not only society yet us separately, and on a middle point, past psychology, own loose will, or even genetics. the first actual publication as regards to memes, and the way they behave similar to viruses, this is often a tremendous examine into the facility of verbal exchange and 'going in addition to every person else'. "Virus of the brain" explains simply how we're 'infected' by way of the planned shaping of society's attitudes and behaviours - and the way we will be able to medication ourselves.
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Extra info for Virus of the Mind: The Revolutionary New Science of the Meme and How It Can Help You
Example text
Once some authority convinces you something is True or Right or is something you Should do, you are effectively programmed. If you realize there are only half-truths—that the truth of any meme depends on the context in which it exists—you have a powerful weapon against the programming of mind viruses. Do you obey rules or any form of authority other than yourself? Laws, your superiors at work, doctors, parents . . I hope you are respectful of your fellow inhabitants of the planet, but I also hope you realize that anytime you’re obeying instructions, you’re ripe for exploitation by mind viruses.
The idea of subatomic particles and those complex formulas that describe them—quantum physics—is a newer set of memes. If your model of reality, as the Greeks believed, was that there were four elements—earth, air, fire, and water—you might spend a lot of time trying to convert lead into gold. If your model of reality is that we have dozens of elements made of immutable and indivisible atoms, you won’t waste that time. And if your model of reality is that those atoms can be split, you have research leading to atomic energy and the Bomb.
Being programmed with the distinction-meme Burger King jingle, he has no choice but to recognize that melody whenever he hears his former favorite piece. He hates me. Advertising works by altering your perceptual filter to pay more attention to, or have better feelings toward, the advertiser’s product. Politicians with their slogans and rhetoric hope to infect your mind with memes that make you perceive them as a good choice to vote for. The world is full of memes spread by mind viruses, all competing for a share of your mind, your perception, your attention.
Virus of the Mind: The Revolutionary New Science of the Meme and How It Can Help You by Richard Brodie
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