By Philip Meyer
ISBN-10: 0826272037
ISBN-13: 9780826272034
5 years in the past in The Vanishing Newspaper, Philip Meyer provided the newspaper a company version for holding and stabilizing the social accountability capabilities of the click in a fashion which may live longer than technology-driven adjustments in media types. Now he has up-to-date this groundbreaking quantity, taking present declines in circulate and the variety of dailies under consideration and supplying a wider variety of how to avoid wasting journalism.
Meyer's "influence model" relies at the premise newspaper's major product isn't really information or details, yet impact: societal impact, which isn't on the market, and advertisement impact, that is. The version is supported by means of an abundance of empirical proof, together with statistical tests of the standard and impact of the journalist's product, in addition to its results on enterprise success.
Meyer now applies this empirical proof to contemporary advancements, similar to the effect of Craigslist and present traits in info applied sciences. New charts exhibit how a surge in newsroom employment propped up readership within the Eighties, and knowledge at the results of newsroom desegregation are actually integrated. Meyer's so much debatable recommendation, making certification on hand for journalists and editors, has been gaining flooring. This re-creation discusses numerous examples of certificates courses which are rising in corporations either outdated and new.
Understanding the connection among caliber and revenue most likely won't retailer conventional newspapers, yet Meyer argues that such wisdom can consultant new media organizations. He believes that we have got the instruments to maintain fine quality journalism and guard its targeted social features, even though in a remodeled approach.
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Extra resources for The Vanishing Newspaper: Saving Journalism in the Information Age (2nd Edition)
Example text
If the girl hadn’t got to him he would definitely have drowned. ’ This is clearly a dramatic rescue, you have been sent to interview Mr Mike Rowles, with a view to writing a colour feature: what questions would you ask him? ’ B. Hennessey, Writing Feature Articles (2003: 9) This chapter: • examines the classic ingredients that should be contained in a feature • explains pegs, angles, facts, use of quotes, pictures, graphics and panels • considers the general rules of topicality and geographical interest • looks at the use of colour, style and tone.
Smith comments: I wasn’t looking for more scandal I just wanted to know more about him. Towards the end, before he resigned, he looked very haggard, he was emotionally and physically knackered. ’ I didn’t go in with any particular agenda, I just went with what came up. LOCATION, LOCATION, LOCATION Find a location for a face-to-face interview that is convenient to both of you. If your interviewee feels comfortable and relaxed, he or she is more likely to talk freely and openly. You could ask the interviewee to suggest somewhere – although watch out if they suggest a pub (which might be noisy) or a restaurant (which might not be as convenient for you as you might have to eat, talk and take notes at the same time – and pick up an expensive lunch bill that you weren’t expecting).
Pick up on this if it happens. Take your notebook out again – you could even ask if the interviewee minds if you make a further note. Interviewees also sometimes save until the end of the interview those gems which they had not realised were all that interesting. But a throwaway remark can often lend a feature the drama, humour or colour it needs to lift it out of the ordinary. A FEW REMINDERS Always check the spellings of names and places, and check ages, marital status and titles. A good idea is to ask the interviewee if there is anything he or she wishes to add.
The Vanishing Newspaper: Saving Journalism in the Information Age (2nd Edition) by Philip Meyer
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