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Download PDF by B. Driscoll: The New Literary Middlebrow: Tastemakers and Reading in the

By B. Driscoll

ISBN-10: 113740292X

ISBN-13: 9781137402929

ISBN-10: 1349486841

ISBN-13: 9781349486847

ISBN-10: 7320148099

ISBN-13: 9787320148094

The middlebrow is a dominant cultural strength within the twenty-first century. This e-book defines the recent literary middlebrow via 8 key good points: heart classification, feminized, reverential, advertisement, emotional, leisure, earnest and mediated. Case experiences comprise Oprah's publication membership, the guy Booker Prize and the Harry Potter phenomenon.

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Middlebrow reading can be sentimental, but its central goal is emotional engagement. Radway writes that for members of the Book-of-the-Month Club, reading was ‘an event defined by affective response and reaction’ (1997, 262). Emotional engagement with literary culture remains one of the dominant features of the new literary middlebrow. Media reports of literary prizes, for example, linger Recognizing the Literary Middlebrow 33 on the emotions of authors at announcement ceremonies. A brief case study illustrates this point.

These innovations have led 28 The New Literary Middlebrow to even greater use of the media to present literary culture to a mass audience: through television, the internet, mobile phones and social media. Wide-ranging changes in media and communications have affected how readers interact with books, writers, and each other, and these interactions are often filtered through mediating agents and institutions. Book clubs, for example, now operate in a multimedia environment. The last few years have seen a dramatic increase in digital book clubs, including the #1book140 book club on Twitter, which has nearly 105,000 members.

In the twentieth century, reading fiction was framed as a leisure activity for middle-class women largely confined to the domestic sphere. Humble argues that middlebrow novels of the 1920s to 1950s had an ‘overriding concern with the home’ (2001, 5). Extending her analysis to include texts such as cookery 38 The New Literary Middlebrow books, hostess manuals and magazines, she argues that in middlebrow culture, domestic space is an obsessive concern (2001, 108): the founding editorial of Good Housekeeping magazine in 1922, Humble suggests, stipulates that it is ‘both a woman’s duty and her delicious indulgence to produce a continually evolving domestic sphere’ (2001, 109).

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The New Literary Middlebrow: Tastemakers and Reading in the Twenty-First Century by B. Driscoll


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