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Extra info for Objectivity in journalism

Example text

When Dan Schiller refers to objectivity as a ‘canon of expertise’ (1981: 3), and Michael Schudson to an ‘ideal’, are they speaking about the same thing? Furthermore, does the argument that the ‘ideal’ of objectivity in journalism dates from World War I mean that we should ban any mention of the term prior to that date? Meeting this challenge, I want to suggest that what is required is a careful approach to the nature of objectivity itself. Objectivity in journalism does not operate like some software program that is executed by the system in order to address some professional, technological, commercial or political need.

Others will benefit from having a deeper historical background before considering the other chapters. One starting point that I shall decline at the outset is any simplistic binary of objectivity and subjectivity. Talking about objectivity in journalism usually leads to a discussion of subjectivity. Turning to subjectivity is, in some respects, a good idea. It raises issues of direct relevance to objectivity: neutrality, observation, perception and experience. However, it can restrict discussion by placing objectivity and subjectivity in too neat and static an opposition, leading to the seemingly inevitable conclusion that objectivity is impossible because we are all subjective and biased.

In what follows I trace out the particular identity and development 19 Introduction of objectivity in journalism beyond what has been dubbed the objectivity–bias ‘paradigm’ (Hackett 1984). Objectivity is very commonly raised in discussions of bias and balance, but not always closely examined in its own terms. Bias and balance are, as Guy Starkey insists, ‘mutually exclusive’ terms. ‘Put simplistically, balance is the absence of bias, and bias is the absence of balance’ (2007: xvi). Balance requires objectivity.

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