Vic Costello's Multimedia Foundations: Core Concepts for Digital Design PDF

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Additional resources for Multimedia Foundations: Core Concepts for Digital Design

Example text

And the high cost of producing and distributing content. The digital revolution and the birth of the World Wide Web represent two of the most important defining moments in the history of communication. The paradigm of old media was suddenly confronted with new ways of creating, delivering and consuming content. A€paradigm shift of epic proportions has occurred and things will never be the same. In the 1950s sociologist Charles Wright examined the mass media and found that they share three defining characteristics: 1.

User feedback in the form of approvals, disapprovals, and skips provides Pandora with information that it uses to improve future selections and playlists. The term narrowcasting is used to describe the new media technique of delivering content of value to a niche audience with shared values and interests. Narrowcasting shifts power to consumers, enabling them to access the content they enjoy most, more quickly, and without having to be bound to linear and fixed methods of content distribution. SIMULTANEOUS DELIVERY Wright’s second characteristic states that the mass media are publicly transmitted and timed to reach the most audience members simultaneously.

Docx) in case I ever need to make changes to the original document or export it in a different format. The PDF version will be used only as a distribution format for making the document available to others. Likewise, I often use Adobe Photoshop to create graphics for the Web. However, before publishing a graphic online, it must be saved to a Web-friendly format such as JPEG, GIF, or PNG. To minimize file size and conserve bandwidth during transmission, online music files and audio podcasts are distributed in the popular MP3 file format.

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