By Brian Dolber
ISBN-10: 3319435477
ISBN-13: 9783319435473
ISBN-10: 3319435485
ISBN-13: 9783319435480
This ebook explores the Jewish Left’s leading edge suggestions in conserving newspapers, radio stations, and academic actions in the course of a second of difficulty in international democracy. within the wake of the 1st global struggle, as immigrant staff and radical corporations got here below assault, leaders inside mostly Jewish unions and political events decided to maintain their culture of social unionism alive. via adapting to an rising media atmosphere depending on ads, turn-of-the-century Yiddish socialism morphed right into a new political id appropriate with American liberalism and an increasing client society. via this approach, the Jewish operating category secured a spot in the New Deal coalition they helped to provide. utilizing a big selection of archival assets, Brian Dolber demonstrates the significance of cultural job in move politics, and the necessity for considerate debate approximately tips to constitution replacement media in moments of political, monetary, and technological change.
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Extra info for Media and Culture in the U.S. Jewish Labor Movement: Sweating for Democracy in the Interwar Era
Example text
First, it would help bring revenue to the Forward at a moment when other radical publications were in financial straits. Second, it would demonstrate to political and corporate elites that the Forward and its readership were good Americans, thus protecting them from political repression. Until 1921, the Forward largely relied on outside advertising agencies, particularly Joseph Jacobs’s Jewish Market. With his offices on the Bowery, Jacobs worked to secure accounts for all four of the major Yiddish papers in New York City: the Forward, the Day-Warheit, the Morning Journal, and the Daily News.
As new employment patterns and work routines within the garment industry created a growing demand for unionization, workers who had been paid on a collective piecework basis under the “team” system became subject to deskilling, speed-ups, an increasingly gendered division of labor, and declining wages. Bundists would be able to tap into that growing dissatisfaction to organize a radical movement. 26 Vladeck’s Bundism Reflecting Bundism’s celebration of Yiddish culture while eschewing the desire for Jews to remain separate from other social groups, Baruch Charney took the Americanized name Vladeck.
47 The key to this strategy was to expand the number of local editions. By reaching Yiddish readers in cities across the United States and Canada, the Forward would become a more attractive venue for national advertising. This was a double-edged sword, though, because it also meant that national advertising would be increasingly necessary to sustain these papers. The Forward would offer its services to corporate America to help it solve the “problem” of the Jewish market, acting as a bridge between a minority audience and the dominant culture.
Media and Culture in the U.S. Jewish Labor Movement: Sweating for Democracy in the Interwar Era by Brian Dolber
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