Introduction to Journalism: Essential techniques and by Richard Rudin PDF

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Extra resources for Introduction to Journalism: Essential techniques and background knowledge

Sample text

The legislation brought in by the Conservative government in the early 1950s specified that the new commercially funded service should have a common provider of national and international news, operated as a non-profitmaking joint concern by the new regional companies that had been awarded franchises to broadcast to specific areas of the UK. Independent Television News (ITN) decided to model its service less on the BBC’s – which at that time was to all intents and purposes a radio news bulletin embellished by a few pictures and graphics – but on US and Australian commercial networks.

This style of television news proved History and development 27 to be an immediate hit with the fast-increasing audience for television and the BBC found that its hitherto almost unchallenged hold on the public’s affections was being usurped by this new rival. It wasn’t just in the field of straight news that the ITV service demonstrated innovation and vigour. It developed a stream of current affairs programmes that had a sharpness and investigative quality that the BBC’s equivalents certainly lacked.

This ended the concept of franchises for radio and TV companies 28 An Introduction to Journalism and replaced them with licences, offered, in the case of ITV and new national commercial stations, on the basis of a ‘blind auction’. This approach viewed licences as a valuable commercial asset and therefore, rather than offering these scarce resources to those companies that, in the opinion of the great and good in the authorities offered the best range and quality of programmes, the winners were those who – having passed a so-called quality threshold – offered the most money.

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