By Matthew Robert Kerbel
ISBN-10: 0813398193
ISBN-13: 9780813398198
ISBN-10: 1429487496
ISBN-13: 9781429487498
You’ve been gazing tv information without end. You’re in detail accustomed to the pleasant faces and soothing voices that nightly inform you what’s fallacious with the area. you think that you recognize every thing there's to grasp approximately them. You’re wrong.If It Bleeds, It Leads takes us minute-by-minute via two-and-one-half genuine hours of syndicated, neighborhood, and community info programming to discover the reality at the back of what passes as information. Why is the sole distinction among Jerry Springer and Dan really that Dan’s visitors frequently don’t desire clinical consciousness? How did a load of baking powder spark mins of high-strung neighborhood information assurance? It’s all right here: the non-public revelations of speak convey site visitors; the risks lurking on your local; activities; intercourse; megastar; energy; and climate updates each ten minutes--all actual fabric taken from genuine declares designed to maintain audience glued to the display.
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Additional info for If It Bleeds, It Leads: An Anatomy of Television News
Example text
There are a couple of things you should know so you're prepared when that microphone is raised to your mouth. The first is that what you say matters. Nobody ever made it on the air because they weren't worried about uncertainty and danger. The second is the time it takes to say it matters even more. Anything important can be expressed in less than 4 seconds. Imagine you're approached by a local news reporter who tells you there was a murder in your neighborhood and the suspect is still at large.
Bureau of Alcohol, Tobacco, and Firearms agents are on the trail of the suspect in the drawing. Only then raise the possibility that there may be nothing here: At the same time, there is the possibility this could all be a big misunderstanding. But be sure to temper your reassurance with the appropriate level of fear. What if it isn't a big misunderstanding? Offer this quote from a law enforcement official: If it isn't a big misunderstanding, we've got something to worry about here. Address the highly credible reasons 27 why authorities are worried.
Guy: He was one of more than a dozen passengers injured when another plane got roughed up at 24,000 feet before landing in Salt Lake City. Time to pull back briefly from the edge. We see an airplane taking off normally on a sunny day. Guy assures us, Most flights manage to avoid turbulence that causes that kind of trouble... 37 But? but when you're soaring into the wild blue yonder, one stiff jolt can make it feel like (quickly consult the Thesaurus of Cliches and Aphorisms) the sky is falling.
If It Bleeds, It Leads: An Anatomy of Television News by Matthew Robert Kerbel
by Kevin
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