By Richard Maxwell
ISBN-10: 0199914672
ISBN-13: 9780199914678
You are going to by no means examine your mobile phone, television, or computing device an identical method after studying this e-book. Greening the Media not just unearths the soiled secrets and techniques that conceal inside of our favourite digital units; it additionally takes aside the myths that experience driven those devices to the guts of our lives. Marshaling an surprising array of monetary, environmental, and old proof, Maxwell and Miller debunk the concept that info and verbal exchange applied sciences (ICT) are fresh and ecologically benign. The authors express how the actual truth of constructing, eating, and discarding them is rife with poisonous elements, toxic operating stipulations, and dangerous waste. yet all isn't misplaced. because the name indicates, Maxwell and Miller stay severely on those environmental difficulties with the intention to imagine creatively approximately how you can clear up them. They enlist quite a number power allies during this attempt to foster greener media--from eco-friendly shoppers to eco-friendly voters, with stops alongside tips on how to pay attention from exploited staff, celebrities, and various bureaucrats. eventually, Greening the Media rethinks the prestige of print and monitor applied sciences, commencing new traces of old and social research of ICT, customer electronics, and media construction.
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Extra info for Greening the Media
Sample text
In addition to receiving instruction as part of domestication. ( 34 ) Greening the Media Rather than being merely sensate, advanced animals apply reason through inference. Jeremy Bentham did not go so far, but appositely asked of our duty of care to animals: “The question is not, Can they reason? nor, Can they talk? ” Here again, the impact of technology is not merely a human problem; it is a problem for other inhabitants of the Earth as well. 50 As we’ll see in later chapters, most environmental activism and policy directed at media technologies employ the least harsh of anthropocentric sensibilities, for example, by focusing on the cost of environmental degradation to collective human life.
Though seemingly self-actualizing, they conform to general patterns of controlled market behaviors. If green citizenship were limited to this neoliberal idea, the green citizen would be nothing more than a self-limiting, self-controlling subject who conforms to a lifetime of purchasing behavior—shop ’til you drop. In this chapter, we have presented a number of arguments against this view of media consumption, which is not only demeaning but presumes that the consumer is completely vulnerable to the ideological effects of media technologies and the mystical powers of the technological sublime.
It is time to green the media by greening media studies. CHAPTER 1 ᇾ Consumers If you . . want the latest and greatest . . you have to buy a new iPod at least once a year . . Apple has a really strong environmental policy. —Steve Jobs, quoted in Slade, 2007, 761 Only recently have we started to understand the negative impacts of digital electronic equipment worldwide. 2 For anyone growing up in a culture oriented toward consumption, these are the marching orders that explain why we work and define who we are.
Greening the Media by Richard Maxwell
by Daniel
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