By Kim S Haddow, George Haddow
ISBN-10: 0080877842
ISBN-13: 9780080877846
ISBN-10: 1856175545
ISBN-13: 9781856175548
Communications is vital to the good fortune of catastrophe mitigation, preparedness, reaction and restoration. exact details disseminated to most people, to elected officers and group leaders, and to the media reduces probability, saves lives and estate, and speeds restoration. the power to speak is not any longer an afterthought or a luxurious; well timed conversation is now as vital as logistics or the pre-deployment of fabrics. making plans and controlling the movement of knowledge sooner than, in the course of and after a catastrophe will outline your organization's credibility, trustworthiness, authority, and effectiveness.The emergence of recent media just like the web, e mail, blogs, textual content messaging, mobile phone images, and the expanding position performed by way of "first informers"-- witnesses who now be capable of transmit details instantly from the event--are redefining the jobs of presidency and media.The government's old function as gatekeeper is now an anachronism. conventional media's position because the sole conduit of trustworthy and officially-sanctioned info has been eclipsed by way of the appearance of latest media. The instruments and ideas of communications are evolving and catastrophe communications needs to evolve to capitalize on those adjustments and take advantage of the possibilities they supply. Bloggers have the capability both so as to add to the chaos in the course of a challenge, or to assist express actual info and file on neighborhood stipulations. catastrophe communications needs to include the way to deal with their influence and if attainable use them for the typical good.Finally, although the ability to the top are evolving, the ambitions, the values, and the underlying rules of powerful catastrophe communication-- the necessity for transparency, elevated accessibility, trustworthiness and reliability, and to create partnerships with the media--have no longer replaced and wish to be embraced besides the sensible skill to exhibit details successfully. * Applies the rules of emergency administration to communications in the course of a catastrophe* Covers terrorist incidents, injuries, and usual mess ups like hurricanes and earthquakes* indicates tips on how to use blogs, textual content messages, and mobile phone cameras in addition to govt channels and standard media to speak in the course of a problem
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Additional resources for Disaster Communications in a Changing Media World (Butterworth-Heinemann Homeland Security)
Sample text
Into this mix come emergency management professionals who are seeking to provide disaster public education before an event, and then warnings and disaster public information to tell the story of disaster response and recovery once a disaster has come and passed. Generally, emergency managers recognize that they cannot have an effective program without interacting with the media, but because of mistrust of the media in all its forms they avoid contact and treat the media as the enemy. I believe that the media is a critical partner in your efforts to educate, inform, and warn the public.
Major disaster events mean increased ratings for the cable news outlets and they are investing their resources accordingly. 3 Vanderbergh County, IN, November 7, 2005—Indiana Lt. Gov. Becky Skillman speaks to the press about the tornado that destroyed part of a mobile home park during the early morning hours of Sunday, November 6. Photo by Gay Ruby/FEMA. 30 DISASTER COMMUNICATIONS IN A CHANGING MEDIA WORLD in the foot steps of Rather and Brokaw, became the most recent example of a reporter significantly advancing his career through his work in a major disaster.
The collection, analysis, and dissemination of information from the disaster site are the basis for an effective communications operation in a disaster response. This is also true during the disaster recovery phase, especially early in the recovery phase when the demand for information from the public, and therefore the media, is at its highest. Developing effective communication strategies to promote community preparedness and/or mitigation programs requires detailed information about the nature of the risks that impact the community and how the planned preparedness programs will help individuals and communities to be ready for the next disaster and the mitigation programs will reduce the impacts of future disasters.
Disaster Communications in a Changing Media World (Butterworth-Heinemann Homeland Security) by Kim S Haddow, George Haddow
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