By Stephen Brown
ISBN-10: 020302012X
ISBN-13: 9780203020128
ISBN-10: 0415367670
ISBN-13: 9780415367677
The procuring, promoting, and writing of books is a great during which advertising looms huge, but there are only a few books which take care of ebook advertising (how-to texts excepted) and less nonetheless on publication intake. This leading edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the publication company in reality epitomises today’s leisure financial system (fast relocating, hit pushed, extreme festival, swift technological switch, etc.). Written by means of a powerful roster of popular advertising specialists, many with adventure of the publication alternate and all talented writers of their personal correct, eating Books steps again from the practicalities of publication advertising and takes a glance on the from a broader buyer examine standpoint. along with 16 chapters, divided into 4 free sections, this key textual content covers: * a ancient evaluation* the usually acrimonious marketing/literature interface* the patrons of books (from ebook teams to bookcrossing)* a attention of the tensions that either literary forms and retailers believe. With whatever for everybody, eating Books not just enhances the ‘how-to’ style yet presents the intensity that prior reviews of ebook intake conspicuously lack.
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Example text
Thorpe, V. and Asthana, A. (2004) ‘If you Want a Bestseller, Read Her Lips’, The Observer, 2 May, 17. Todd, R. (1996) Consuming Fictions: The Booker Prize and Fiction in Britain Today, London: Bloomsbury. Trewin, S. (2004) ‘Pile ’em High Then Let ’em Die’, Independent on Sunday, 20 June, 28–9. Ugresic, D. (2003) Thank You for Not Reading: Essays on Literary Trivia, Normal, IL: Dalkey Archive Press. J. (1999) The Entertainment Economy: The Mega-Media Forces that are Reshaping Our Lives, New York: Random House.
1989) Translating the Message: The Missionary Impact on Culture, Maryknoll, NY: Orbis Books. Sanders, K. com/id/4632374/. Selling God’s book 31 1111 2 3 4 5 6 7 8 9 1011 1 2 3111 4 5 6 7 8 9 20111 1 2 3 4 5 6 7 8 9 30111 1 2 3 4 5 6 7 8 9 40111 1 2 3 4 5111 Stearns, P. (1994) American Cool: Construction Twentieth-Century Emotional Style, New York: New York University Press. Winston, K. (2002) ‘Call It the Year of the Upgrade’, Publishers Weekly, 249 (41), 14 October, 53–7. –––– (2003) ‘You Can Judge A (Good) Book By Its Cover’, Publishers Weekly, 240 (41), 32–6.
1992) ‘Parlor Piety: The Home as Sacred Space in Protestant America’, in J. Foy and T. Schlereth (eds), American Home Life, 1880–1930: A Social History of Spaces and Services, Knoxville, TN: University of Tennessee Press, 162–89. –––– (1995) Material Christianity: Religion and Popular Culture in America, New Haven, CT: Yale University Press. , Maysles, A. and Zwerin, C. (1968) Salesman, 91-minute film, New York: Maysles Films. Miller, A. (1992) ‘He Reaps what He Sows’, Newsweek, 120 (17), 26 October, 57.
Consuming Books (Routledge Interpretive Marketing Research) by Stephen Brown
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