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Nankai Bus Rev Int 1(4):345–372 Zhu G, Ao S, Dai J, Li C (2011) Value-based adoption model of mobile payment and empirical research. J Beijing Inf Sci Technol Univ 126(1):42–48 Consumer Satisfaction, Trust and Loyalty in C2C Electronic Commerce Liefa Liao and Jianjin Zhong Abstract This paper focuses on loyalty, trust, satisfaction and the way in which they interact in marketplace and electronic seller in consumer to consumer electronic commerce. It was found that buyers increase loyalty to electronic marketplace (EM) when they perceived satisfaction to EM and increase loyalty to seller when they perceived trust in seller, marketplace’s satisfaction is influenced by trust in marketplace and trust in seller is influenced by satisfaction to seller, while trust in marketplace do not significantly positive influence buyer’s loyalty to marketplace directly, satisfaction to seller do not significantly positive influence loyalty to seller directly.

Statistical database on campus includes campus area, building area, green area, number of faculty and students. Experimental device management database includes the device number, device name, department, purchase date, price, and usage. 2 The Design of Graphical Database The system divides graphic database into layers based on the topics. The layers include the terrain layer, building layer, building floor plans, road layer, playgrounds layer, green layer, decorative layer, street layer, water supply/pipe layer, drainage/pipe layer, power facilities layer, communication facilities layer and so on.

Keywords WebGIS • Digital campus • Spatial data • Attribute data • Graphic data 1 Introduction Digital Campus is digitalizing all information resources relating to teaching, research, management and life services through computer technology, network technology, communication technology on campus (Xie Hong et al. 2009); integrating all information resources based on scientific and standardized management to form a unified user management, integrated resource management and unified access control; building the school into a campus-oriented and society-oriented virtual university that is beyond time and beyond space (Yu Li and Wang Cheng 2004).

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